We will be launching ARTUUR to the general public in September but we couldn’t wait to give the Belgian fashion scene a sneak preview of our very first collection. On 9 July, we held an exclusive preview of ARTUUR in Antwerp for the Belgian fashion press. Over a stylish lunch at August restaurant, six editors from the most prominent fashion magazines and platforms in Belgium had the chance to explore the collection from close up.
The stylish decor of August was the perfect backdrop for the press launch. The restaurant focuses on simplicity, class, and elegance, so our first collection – including the characteristic watch faces with a curved dial and the extensive range of straps for personalization – was completely at home there.
The commercial launch of ARTUUR will follow in September. The first collection will be available exclusively online and prices start at 195 euros per set.