Simple but not simplistic: that’s our favourite way to describe ARTUUR’s aesthetic. As a young Belgian watch brand, we will be launching out first ever collection in September. Our goal? To offer an alternative to what is currently available. Because at ARTUUR we believe the key to genuine style is not about bigger and bolder; in fact it’s all about being slightly understated, minimalistic, and stylish in simplicity.
In our first collection – which includes several sub-collections – we combine a unique, curved dial in black or white with a whole range of interchangeable straps that allow you to customise your watch to suit your style, the occasion, or the season. The result is a watch that is timeless and hyper-personal at the same time.
With our ‘Package Deal’, you can combine one watch case with two extra straps of your choice. You can also buy all the straps individually: all of them are compatible with all ARTUUR watches. With this mix-and-match approach, we aim to offer a flexible concept enabling you to match your watch to the vibe of the day just by quickly changing straps. It’s quick, it’s simple – and it’s extra stylish.
The first collection of ARTUUR will be available exclusively online from September and prices start at 195 euros.